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Neue Grafik, the "International Review of graphic design and related subjects," was initiated by designer Josef Müller-Brockmann and published in eighteen issues between 1958 and 1965 by an editorial collective consisting of him, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). The complete volumes are now available in an excellent facsimile reprint from Lars Müller Publishers. From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be over-stated. The Swiss school, also called "Inter-national Style," became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications. Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.
- Sales Rank: #1471876 in Books
- Published on: 2015-02-18
- Released on: 2015-02-18
- Original language: English, French, German
- Number of items: 1
- Dimensions: 14.80" h x 4.40" w x 11.10" l, .0 pounds
- Binding: Paperback
- 1184 pages
About the Author
Lars MA1/4ller, born in 1955, has been running a studio for visual communication in Baden, Switzerland, since 1982 and since 1983 he has been active as a publisher.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Pricey, But Complete
By W. Stotler
This collection of 17 reprinted New Graphic Design magazines, written and edited by Lohse, Müller-Brockmann, Neuberg, and Vivarelli, are *the* throwback to Swiss Design--it's like rewinding design history and watching it unfold from the first issue (1958) through the final double-sized volume (17/18) in 1965. For example, in the first few issues alone, articles like typographer Emil Ruder's review of Frutiger's new type Univers, to a discussion of the displays at the 1958 World Expo give a sampling of the history that was in the making and being noticed/commented on. From a physical perspective, each individual volume is thin but large, with a laminated cover and measuring about 11" wide by 14" high--individually, each of these issues is fragile, but together in their slipcase they are solidly held. Given the cost of this set, it's really for specialists, but if you want to see Swiss Design in action over a prolonged period of time and can afford to splurge--or must have these for your academic library on Swiss Design--this is a great slipcased set of history.
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