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By the end of the eighteenth century, Buenos Aires was one of the major commercial entrepots of the Spanish American empire. Chief among the beneficiaries of the new prosperity of the area were the wholesale merchants, a group of men who came to control the commerce of the entire Viceroyalty of Rio de la Plata. This study, a contribution to the fields of social history and group biography, looks at the formation of the merchant group, and at the social patterns which assured the merchants' primacy in the economic and social life of the colony. Origin, education, recruitment, group perpetuation and social mobility are treated in depth. The role of women and marriage in recruiting individual merchants into mercantile families and clans is a central issue. Professor Socolow also looks at the merchants' roles in commerce and society, lay religious institutions and local government. A biography of one merchant, Gaspar de Santa Coloma, provides a case study of the multiple roles of a porteno merchant.
- Sales Rank: #8306706 in Books
- Published on: 1979-01-31
- Original language: English
- Number of items: 2
- Dimensions: 8.50" h x 5.43" w x .0" l, .10 pounds
- Binding: Hardcover
- 253 pages
Most helpful customer reviews
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vivid portrait of a Latin American merchant community
By hmf22
Susan Socolow's portrait of the merchant community of Buenos Aires at the end of the colonial period is dense and vivid. She emphasizes sociological themes but does not neglect economic and political ones. We see the young merchants arriving from Spain, building up businesses with the help of a single clerk or slave, seeking out associates from their own regions of the mother country, marrying much younger women, bringing up children and wards, acquiring real estate and luxurious household goods, placing their own daughters in strategic marriages, participating enthusiastically in religious confraternities and somewhat less enthusiastically in the militia, and taking sides in political battles. Most of the book consists of analytical overviews of specific topics such as "Women, marriage and kinship" and "Religious participation," but in the penultimate chapter, Socolow examines the life story of one representative figure, Gaspar de Santa Coloma, in detail. In the conclusion, she draws some comparisons between her subjects and the merchant community of sixteenth-century Buenos Aires. Reading this book as a historian of British colonial America, I was struck by the many parallels between the strategies of Buenos Aires merchants and those of North American merchants of the same period, as well as by the differences that Catholicism fostered in associational life. Although not illustrated, the book is well-supported by a five-page glossary, a tables of weights, measures, and money, genealogies of key figures, several tables of data, and a substantial bibliography.
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